I read somewhere that about 70% of marketers state how video generates more conversions than any other type of material. Creating videos for various platforms does in fact engage users, the best part is that it doesn’t cost a lot of money to get started.
But it also depends on several factors, including your own approach.
Time-lapse is my go to for video engagement on IG. Ones that look a helluva lot nicer than that ^^ LOL. The response so far has been significant, and I have a blast knocking out requests (: